Berberè Tottenham Court Road
(Retro.Neighbourhood.Nostalgia)
Atelier Ochre's pizzeria design in central London emanates the traditional Italian family pizzeria with dark wood panelling, terrazzo floors and vintage Italian lighting. This corner site profits from a historic brick and stone facade on the principal elevation, and full height glazing on the side abutting the Outernet London urban gallery.
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Internally a limited pallet of materials of stained wood panelling and reclaimed chairs, leather and the classic Formica tables with chrome profile edges for the customers areas and fully integrated stainless steel counters and shelving for the pizza making and bar areas. A large internal light box with a painting of Matteo, one of the founding brothers, provides almost a saint-like presence to the consumption of pizza as it glows overhead.
Externally the shopfront benefits from a natural brass shopfront, ageing to a textured bronze and the original fascia board, so it was a natural decision to embrace the aesthetic of the traditional shopfront here, recessing in a canvas awning box and gold leaf hand painted sign writing. Gold leaf was used on the fascia board, as well on the glass as subtle manifestations. The newly pedestrianised street offers the perfect terrace environment, complete with potted mature olive trees and views all around.
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Photos by Inna Kostukovsky















